Music Video: The Roots “The Fire” featuring John Legend
July 29th, 2010 by Jayvee
Looks like The Roots are taking a page out of M.I.A.’s shock-the-world play book with their cannibalistic music video for “The Fire.”
Director Rik Cordero described the video as a chronicle of ” post-apocalyptic death march set in 1945 during the final stages of World War II in Europe. After a cataclysmic event renders the war futile, a paramilitary splinter group — led by a Kurtz-like figure known as The Commodore — forces the transfer of young men who will be used as labor…and food.”
Needless to say, the video is pretty graphic, but perhaps ill-conceived, as it leaves the viewer guessing at the end when one soldier hands over a mysterious white box. There’s really no closure, which might be the point, but honestly, I’m not into any more cliff-hangers after Lost. Check it out for yourself below — if you have any theories on the ending, I’m all ears.
Tags: born free, john legend, m.i.a., music video, rik cordero, the fire, The Roots

July 29th, 2010 at 9:56 am
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July 29th, 2010 at 4:02 pm
The song is boss, not sure about the video.
July 29th, 2010 at 4:08 pm
Oh, in The Road, the boy and his father refer to “carrying the fire” and it’s just kind of a metaphor for humanity – or that’s what I got out of it.
Looks like there’s some cannibalism in there, also from The Road.
Not sure about the hand-off though … I mean, you could draw some parallel for carrying on humanity in the mist of dehumanization, but I didn’t really see the play here.