God, I love “Pop Up Video“. I seriously thought it was a gift from god when they announced it was coming back. Moreover, they always pick some of my favorite songs/videos to get the Pop Up treatment, even when I don’t think a video is interesting enough, or warrants it – they usually prove me wrong.
Case in point, three so-so videos by so-called Indie (read: ridiculously popular) bands like The Strokes, Vampire Weekend and The White Stripes. Don’t get me wrong, these videos are fine – but it’s not like any of them is revolutionary in any way. But that’s okay with me, because it makes their Pop Up Video all the more entertaining.